There’s a surprisingly simple way to convince vaccine skeptics to reconsider

Here is a depressing fact about facts: In the face of beliefs, they often have little power. Fixing falsehoods — whether it’s the closely held conviction of a birther or an anti-vaxxer — doesn’t tend to work nearly as well as it seems it should.

But maybe we’re going about the business of changing people’s minds all wrong. A new study found that while it may be tempting to lecture someone that they’re just wrong about vaccines and autism, it may be more powerful to simply tell and show them exactly what it’s like when a child gets sick from a disease that could have been prevented.

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